Evident Brand Guidelines

Evident’s logo is a combination mark – a type of logo defined by pairing of a graphic icon and a wordmark (the text in the logo). A combination mark is a very precise symbol, meaning that no individual element within it may be adjusted or altered. Our logo is a symbol that is used across the brand, representing everything that Evident stands for, and helps audiences easily identify Evident’s products, web presence, ads, and other materials. As the foremost representative of the brand, it is essential that the logo usage is consistent, predictable, recognizable, and most of all, iconic.

The Evident checkmark icon represents our badge of trust. It summarizes the brand principles that Evident stands for. In certain cases where the Evident brand has already been established, the icon may be used on its own without the wordmark. However, the wordmark should never exist without the icon. The icon should follow the same order of priority as the logo, with regards to which color combination is used.