Webinar Recording – The Case for Identity Proofing: Reduce Friction, Minimize Risk, and Build Trust - Evident
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Webinar Recording – The Case for Identity Proofing: Reduce Friction, Minimize Risk, and Build Trust

October 18, 2018

Webinar Recording – The Case for Identity Proofing: Reduce Friction, Minimize Risk, and Build Trust

 

Here are a few key things we learned from Nathan Rowe, Co-Founder & Chief Product Officer at Evident:

“There’s not a single identity proofing or identity verification solution or mechanism that fits every organization. Determining your use case and the level of certainty you require from identity verification will be helpful in determining which solution will work best for your organization.”

“There’s often a correlation between customer experience and an organization’s level of certainty threshold where the greater the level of certainty, the more friction there is in the onboarding process.”

“Authentication is not identity verification and it should always be considered separate.”

“Organizations must weigh the pros and cons of needing too much certainty, because as companies attempt to prevent fraud through extensive verification methods, they’re simultaneously increasing the drop-off rate, and at some point the fraud prevention could cause more damage than the fraud itself.”

“If you’re transparent upfront with what you intend to do with their data, it gives customers confidence that they’re interacting with you in the right way.”

 

Want more insight on identity proofing?
Click here to watch a recording of our webinar:
The Case for Identity Proofing

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