Birch, here’s the revenue your verification process is leaving behind at the counter.
A look at what protection plan revenue, rental conversion, and uninsured loss exposure look like across your 5 branches today, and where automated COI verification reshapes them. Tailored for the rental ops and finance teams at Birch.
Insurance verification touches every rental. The question is whether it’s earning you revenue or leaving it behind.
Where Birch sits in the Evident rental network
Roughly 750,000 rental customers transact through Evident-verified counters every year. Across operators, 60 to 80 percent of renters appear in more than one Evident customer’s book, which means Birch’s renters are already verified by Evident.
The map shows Birch’s 5 branches relative to nearby Evident customers across the West Coast. Customers whose renters overlap with Birch’s footprint can pre-verify in real time at the counter, which compresses dispatch time and surfaces coverage gaps before the rental contract is signed.
Want to see what this looks like inside Birch’s actual rental customers?
Evident will run a free, confidential verification audit on a sample of Birch’s recent rental customers. You’ll see how many had compliance gaps at the time of dispatch, where the coverage holes are concentrated, and what protection plan revenue was attachable but unattached. No commitment, no software install. Twenty minutes from sample upload to report.
- Sample of 100 to 500 of Birch’s recent rental customers, anonymized at upload
- Returned report shows compliance rate, coverage gap detail, and revenue at risk
- Walks through the H&E benchmark side by side with Birch’s numbers
Sam runs the equipment rental motion at Evident. Thirty minutes is enough to walk through Birch’s overlap map, calibrate the ROI calculator to your actuals, and scope the audit sample.
Book 30 min with SamWhat real-time verification is worth to a 5-branch operator
The calculator on the right is the same model Evident built for the equipment rental vertical. It estimates LDW and protection plan revenue uplift, dispatch time savings, and reduction in uninsured loss exposure based on your branch count, average ticket, and current attachment rate.
- 25 percent average protection plan attachment lift in the H&E enterprise deployment
- 60 to 80 percent of rental customers are non-compliant at the moment of dispatch
- Verification time drops from minutes per rental to seconds when run upstream of the counter
- Coverage gaps become visible before equipment leaves the yard, not after a claim is denied
Evident’s automated insurance verification transformed this data into a clear, actionable signal for unlocking new revenue growth strategies.
Deeper Reading
From Cost Center to Growth Driver
How forward-thinking equipment rental companies are turning insurance verification into a competitive advantage, and new revenue.
The Strategy Gap in Equipment Rental
Comprehensive executive briefing with detailed analysis, market insights, and strategic recommendations.
Short Deck — The Gap in Rental
7-slide animated presentation on the widening gap between winning rental operators and everyone else.